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The Net is full of
want-to be web designers who know 1/4 of what they need to
know to do the job right. Be careful who you hire. Learn as
much as you can about web sites before you pick a designer.
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The Net works on
Content
NOT FLASH. (There are thousands of sites on the net that
look nice and are never seen) (See #1)
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Site Design and
site promotion are two separate challenges However a good
designer will work promotion into the design.
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If your site is not
indexed right and not designed to be indexed right it simply
will not be seen or will be buried in the internet basement.
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Your site should be
updated often! (even sites that are designed to let people
know your alive need to be changed from time to time. It
keeps them fresh & keeps the search engine bots indexing
your site.
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If your planning to
do online sales you need to take credit cards. you also need
to make sure that you use a reliable service for them. (If
a buyer looks at your site and thinks for just a second that
his credit card numbers are not safe he will move on)
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INFORMATION SELLS
on the net. The more content the better! so make how too
sections and tips sections and so on
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E-mail Spamming,
Bulk E-mail, Banner ads, so on, so on, so on can only help
you if your website is ready. In truth I feel that the
search engines can take care of most promotions without
having to revert to bulk e-mails and such.
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Remember that no
designer has a passion for your business like you have for
your business. You need to be active in your web design.
Hire a pro and allow him to deal with content and getting
you indexed, however Never hand a designer a business card
and expect them to have your passion. Share your passion
with them and if they are good you will see a work of art.
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Always check your
competition for new ideas (Good artists copy, Great artists
steal) Now who was it that said that? Truth is there are
millions of web sites. Why not mix your ideas with what you
can find. Remember the copyright laws. But there is no
better place in the world to research anything besides the
net. Use it.